About Us

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Manny Ruiz is the founder and leader of RuizIncorp, an Asset Protection and Wealth Management agency based in Escondido, California. Licensed in California, he has dedicated his career to helping families protect what matters most, grow their wealth, and build lasting legacies.

A father of five, Manny leads with both expertise and a family-first perspective, working alongside his wife and business partner, Jenny Rojo Ruiz, Executive Partner at RuizIncorp.

Faith-based and politically independent, Manny is passionate about his city, state, and country, believing that true change begins at home. He encourages parents to lead with love, integrity, and responsibility, building strong families that create strong communities.

He currently serves as Treasurer for the Central Elementary PTA, participated in City of Escondido community events, and was also a Board Member who supported veterans through the American Legion. Manny currently coaches youth baseball and soccer, investing in the next generation both on and off the field.

Manny and Jenny's mission is simple — to give families the tools, guidance, and confidence to move forward with peace of mind.